LOOK


немного разрозненных фактовВыходил дважды в месяц. Интересен прежде всего тем, что в 1946-1950 в нем работал Стенли Кубрик
вот тут несколько его фотографий того времени


сайт о нем пишет такLOOK magazine is an American treasure! Each issue is a wonderful snapshot of life during years-gone-by, both at home and abroad. You'll find a great assortment of news articles, political and social commentary, and world events and viewpoints. The editors did a super job of inviting you into the lives of interesting persons, be they famous, infamous, or simply someone you might enjoy meeting. Reporting of events is comprehensive and fair, written in a detailed style that is readable and full of interest.

The illustrations are another treat for you! LOOK magazine made greater use of color than the similar LIFE magazine of the same years. All early LOOK magazine covers are in brilliant full color. Interior illustrations consist of very high quality artwork and photographs. As for LIFE magazines, earlier issues have a higher proportion of art and later issues have more photos. Every issue has a nice assortment of vintage advertisements that really illustrate the lifestyle at the time.
здесь можно посмотреть содержание любого номера

Historical Highlights of 1957Historical Highlights of 1957
Nine black students are barred from entering a formerly all white school in Little Rock, Arkansas. President Eisenhower uses troops to secure their entry.
Leonard Bernstein completes "West Side Story".
"The Bridge on the River Kwai", with William Holden, Jack Hawkins, Alec Guinness is released.
Famous Births ... Sid Vicious, Gloria Estefan, Donny Osmond.
Deaths ... Humphrey Bogart, Oliver Hardy.
World Series: Milwaukee Braves defeat New York Yankees four games to three.
Eggs per dozen cost 28 cents.
Tidal Wave follows Hurricane Audrey into coasts of Texas and Louisiana.
Soviet Union launches Sputnik 1 - first artificial satellite.
First Nuclear Reactor plant opens for production of electricity in Pennsylvania US.
отсюда
там же обложки
еще обложки журнала тут


февраль 1957 принцесса Грейс и ее новорожденное дитя

Его называли "темным двойником Life", за предпочтение красоты повседневной жизни красоте глянцевого гламура. Выходил с 1937 по 1971гг.

основаниеGardner "Mike" Cowles, Jr. (1903–1985), the magazine's co-founder (with his brother John) and first editor, was executive editor of The Des Moines Register and The Des Moines Tribune. When the first issue went on sale in early 1937, it sold 705,000 copies.
Although planned to begin with the January 1937 issue, the actual first issue of Look to be distributed was the February 1937 issue, numbered as Volume 1, Number 2. It was published monthly for five issues (February–May 1937), then switched to bi-weekly starting with the May 11, 1937 issue. Page numbering on early issue counted the front cover as page one. Early issues, subtitled Monthly Picture Magazine, carried no advertising.
The unusual format of the early issues featured layouts of photos with long captions or very short articles. The magazine's backers described it as "an experiment based on the tremendous unfilled demand for extraordinary news and feature pictures." It was aimed at a broader readership than Life, promising trade papers that Look would have "reader interest for yourself, for your wife, for your private secretary, for your office boy."
Изначально желтая газета, нацеленная на сенсации, журнал сменил ориентацию после Второй мировой, обратил внимание на жензин как потенциальную целевую аудиторию. здесь
The magazine aimed to inform, but not necessarily to shock its readers.

женщины - сотрудники журналаAside from the influence exerted by Fleur Cowles and women editors such as Patricia Coffin, and despite the focus on women readers, Look was largely a male-dominated effort. Look's photography staff was composed primarily of men. Look documentation suggests that only four women ever worked on staff. Molly Tankanog and Dorothy “Dash” Taylor appear briefly in Look records for the period 1945-46, and Janet Mevi's name turns up for the period 1949-1952. Charlotte Brooks (b. 1918) stands out because of the length of time she worked as a staff photographer for the magazine (1952-1971) and because of the sheer volume and variety of the work she produced during her tenure. While Look hired very few women photographers for salaried positions, the company did commission a number of women, particularly in the 1960s and 1970s, to carry out photographic work for the magazine.

о названииLook was published under various company names: Look, Inc. (1937–45), Cowles Magazines (1946–65), and Cowles Communications, Inc. (1965–71). Its New York editorial offices were located in the architecturally distinctive 488 Madison Avenue, dubbed the "Look Building," now on the National Register of Historic Places.
Норман Роквелл (Norman Rockwell) рисовал иллюстрации для журнала с 1963.

в 1954 тираж составлял 3,7 млн экземпляров.

о журнале, его сотрудниках, фотографах
Time. Ads to Look

@темы: флешмоб, ссылк, курить!, еврей и негативы